A product launch is your chance to make a big impression. The best companies launch again and again. Every new feature or update is an opportunity to engage your audience.
This skill uses the ORB framework to structure your launch. It covers owned channels like email and blogs, rented channels like social media, and borrowed channels like guest posts. The goal is to build momentum and convert interest into users.
You will learn how to plan each launch step by step. The focus is on getting your product into hands early and learning from feedback. No jargon, just practical advice.
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