This helps you run a customer journey mapping workshop. You will ask questions about the customer, their goals, and each step of their experience. The goal is to find where customers struggle and what can be improved.
Teams use this to see the big picture of how customers feel and act. It creates a shared view so everyone understands real problems, not just desired features. The workshop adapts to your specific persona and scenario.
By the end you will have a clear map of actions, emotions, and chances to make the experience better. This is a tool for discovery and alignment, not a list of features.
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