A structured process helps teams explore customer problems before building anything. Product managers use it to avoid wasting time on features nobody needs. It turns guesses into real evidence step by step.
The process includes framing the problem, talking to customers, and running small experiments. Each step builds confidence that you are solving the right thing. You learn what matters most before committing to development.
This is not a one time research project. It is a continuous practice that runs alongside delivery work. Teams repeat it each quarter to stay focused on real customer needs.
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