App Clips are small parts of an iOS app that launch instantly without downloading the full app. They take up less than 15 MB and help users try a key feature right away. You might see them when scanning a QR code, tapping a link in Safari, or searching the App Store.
These lightweight experiences work well for paying for parking, ordering food, or trying a game level. Each App Clip shows a clear path to get the full app later. Users who use an App Clip are 3 to 5 times more likely to install the complete app compared to someone who finds it cold.
To build a great App Clip, focus on your app's core value and use Apple Pay or Sign in with Apple for quick access. The clip must match part of your full app and always offer an upgrade prompt after the user gets value.
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