You can place ads right inside the App Store with Apple Search Ads. These ads show up when someone searches for an app. The user is already interested in installing something. That means you get highly qualified installs.
This skill helps you set up campaigns, choose keywords, and set bids. You can use different match types like exact match and broad match. You can also optimize for ROAS or return on ad spend.
It covers everything from account structure to negative keywords. You can manage separate campaigns for brand, competitor, and category terms. This keeps your data clean and your budget under control.
Global
mkdir -p ~/.claude/skills/apple-search-adsProject
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