Retention Optimization
eronred/aso-skillsKeeping users coming back to your app is a big challenge. Many apps lose users quickly after the first download. Retention optimization helps you understand why users leave and how to keep them engaged.
A clear framework helps you diagnose problems. You will learn about activation, habit formation, and long-term retention. Benchmarks for different app categories like games or finance are also included.
You can use this to improve your user engagement and reduce churn. The goal is to increase the lifetime value of each user.
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