Conversion Optimization
kostja94/marketing-skillsWhen visitors come to a website, not all of them take the desired action like buying or signing up. Conversion optimization helps turn more visitors into customers by using tests and data to find what works best.
This skill guides you through A/B testing, funnel analysis, and prioritization frameworks like PIE. You will learn how to run experiments, reduce friction, and increase revenue without adding extra traffic.
Anyone who manages a website or online store can benefit. The goal is to get more value from the visitors you already have.
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