Email Marketing
kostja94/marketing-skillsEmail marketing helps businesses connect with customers through newsletters and campaigns. It offers a high return for every dollar spent. This skill guides you in planning strategy, improving deliverability, and creating content that gets results.
You will learn the difference between EDM and newsletter. You will also discover five content types like onboarding and campaign emails. Best practices for personalization, timing, and mobile are included.
Deliverability is key. The skill explains SPF, DKIM, and DMARC setup. It also shows how email and SEO work together. Perfect for anyone running email for an AI or SaaS product.
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