Generative Engine Optimization
kostja94/marketing-skillsGEO stands for Generative Engine Optimization. It helps your content show up in answers from AI tools like ChatGPT, Perplexity, and Google AI Overviews. Instead of just ranking high in search results, you get cited directly in AI responses.
Traditional SEO focuses on clicks and visits. GEO focuses on citations in AI answers. Even if users don't click, your brand gets seen and mentioned. This is important because many people get answers without ever visiting a website.
To succeed with GEO, write clear and citable paragraphs. Use structured data and keep your content fresh. Both SEO and GEO work together to build your online visibility.
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