Ansoff Matrix
phuryn/pm-skillsThe Ansoff Matrix is a simple tool that helps you plan how to grow your business. It shows four main paths you can take. These paths are based on whether you are selling your current product or a new product, and whether you are selling to your current market or a new market.
You can use this tool to think about market penetration, market development, product development, and diversification. Each path has different levels of risk and timeframes. This makes it easier for leaders and strategists to pick the right growth strategy for their company.
The matrix helps you see all your options at once. It turns big decisions into clear choices. You can then build a plan that matches your goals and resources.
Add Ansoff Matrix skill to your workflow
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