Market Sizing
phuryn/pm-skillsA market sizing analysis helps you understand the size of a business opportunity. It uses three key terms: Total Addressable Market, Serviceable Addressable Market, and Serviceable Obtainable Market. These numbers help investors and teams decide if a product is worth pursuing.
The skill uses two methods to estimate market size. A top-down approach starts with total industry data and narrows down. A bottom-up approach builds from individual customer numbers. Together they give a reliable picture.
You can use this skill for investor pitches, market entry planning, or evaluating new product ideas. It provides clear assumptions and growth projections to support decisions.
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