Designing Surveys
refoundai/lenny-skillsAnyone creating a customer survey can get better results with the right approach. This skill shows you how to design surveys that collect honest and useful feedback. You will learn from top product leaders who have built real research systems.
Start by clarifying your goal. Determine if you are measuring satisfaction, finding problems, or setting priorities. Then choose the right metric like CSAT instead of flawed NPS. Each question must measure only one thing. Ask your best customers at the right time, usually after three to six months of using your product.
Avoid common mistakes like double-barreled questions or too many options. Use methods like MaxDiff to force ranking. These simple changes will give you clear data you can act on.
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