Media Relations
refoundai/lenny-skillsGetting press coverage can help your business grow. This skill teaches you how to build strong relationships with journalists. You learn from two product leaders who share proven methods for media outreach.
You will discover how to craft a newsworthy story and find the right reporters. The skill also helps you write effective pitches and manage the outreach process. Avoid common mistakes like mass pitching or leading with your company instead of the story.
Build relationships with reporters before you need them. Offer exclusive stories to your top target first. Frame your pitch around what is interesting to readers, not just your product.
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